With an estimated 70,000 Google searches each second, almost 227 million an hour and about 5.4 billion Google searches per day, along with Bing visits hitting roughly 1bn a month, this alone should be reason enough for you to want to make sure you are present on the search engines.
When a potential customer of yours is looking for the products or services that you offer, there’s a good chance they will turn to a search engine to find the product and convert.
What does that mean for your business
In a native advertising model search engines are recognised for being bottom of funnel, ie they are If you’re not visible when your customers search, it will be your competitors who land the sale.Ensure that you’re visible when your potential customers are searching on Google.
- Drive targeted traffic to your website from people directly looking for what you offer as a business.
- Result in increased organic revenue (that you’re not having to pay per click for).
- Give you a strong competitive advantage.
- By understanding some of these SEO basics, you can help create a solid organic strategy to help you meet your goals.
Understanding SEO Basics
When we look at Google’s “How Google Search Works” page, we can clearly see their underlying goal:
Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google works out which results to show starts long before you even type, and is guided by a commitment to our users to provide the best information.
And this is closely followed by clear transparency around their desire to return the most relevant results:
In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for.
And these are the underlying principles of SEO that you need to understand.
Driving success comes down to:
- Making sure that Google can properly crawl and index your site (technical SEO).
- Creating the best, most relevant results on the web that are related to your business (on-page SEO and content).
- Building up a site’s authority to ensure that this great content is trusted by search engines (off-page SEO and link building).